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SMB Ambidexterity

Meaning ● SMB Ambidexterity, in the context of small to medium-sized businesses, represents a firm’s capacity to simultaneously pursue both exploratory and exploitative innovation to achieve sustainable growth. Focusing on automation, this means leveraging technology not only to optimize existing processes, thereby reducing operational costs, but also to create entirely new products, services, or business models. Such ambidexterity enables businesses to address immediate market needs while proactively preparing for future disruptions.