Meaning ● Shared Value Creation, within the SMB (Small and Medium-sized Businesses) arena, denotes a strategic approach that aligns business profitability with societal progress, simultaneously advancing competitive advantage and addressing social issues. ● In the context of SMB growth, it signifies identifying market opportunities where solving a social problem also fuels expansion, leading to more sustainable business models. ● Automation becomes a crucial enabler here, optimizing processes and resource allocation to support shared value initiatives, improving efficiency and reducing costs associated with implementing these programs. ● When discussing implementation, Shared Value Creation involves embedding social considerations into the core business operations and value chain of the SMB. ● It’s about making strategic choices that not only boost the bottom line but also improve societal wellbeing, driving a more meaningful and resilient business. ● This can involve redefining productivity in the value chain, reconceiving products and markets, and enabling local cluster development to foster long-term mutual benefit for both the business and its community, particularly in competitive landscapes where automation presents opportunities and challenges.
