Meaning ● Service Model Innovation for SMBs constitutes the strategic reconfiguration of service delivery to unlock business growth, primarily through automation and streamlined implementation processes. It entails reimagining existing service offerings or creating novel services that address evolving customer needs more efficiently. This can include adopting cloud-based solutions to lower overhead or implementing AI-driven tools for personalized customer engagement. Ultimately, successful service model innovation increases profitability and competitiveness for SMBs.