Meaning ● Sentiment Analysis, for small and medium-sized businesses (SMBs), is a crucial business tool for understanding customer perception of their brand, products, or services. This business process utilizes Natural Language Processing (NLP) and machine learning techniques to automatically identify and categorize opinions expressed in text data, such as customer reviews, social media posts, and survey responses.
Scope ● Within the context of SMB growth, automation, and implementation strategies, Sentiment Analysis provides actionable business intelligence.
