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Sentiment Analysis

Meaning ● Sentiment Analysis, for small and medium-sized businesses (SMBs), is a crucial business tool for understanding customer perception of their brand, products, or services. This business process utilizes Natural Language Processing (NLP) and machine learning techniques to automatically identify and categorize opinions expressed in text data, such as customer reviews, social media posts, and survey responses.
Scope ● Within the context of SMB growth, automation, and implementation strategies, Sentiment Analysis provides actionable business intelligence.

An abstract geometric composition is depicted with shapes of diverse colors set against a stark black background. The forms suggest elements coming together, symbolizing team work, strategy and solution design in small business environments. Cream, gray and a vibrant red are primary colors in this composition that could symbolize enterprise level processes being streamlined into something more compact for a local business, a Main Street Business, or startup scaling their solutions. These elements combined can support growth strategy. A team uses business technology for workflow automation, focusing on efficiency and optimization in operations, achieving objectives like improving business performance for SMB scaling opportunities.

Data Ethnography

Meaning ● Data Ethnography for SMBs is the deep, ethical, AI-powered study of online customer behaviors to drive growth and personalization.
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