Meaning ● Sensory Brand Engagement, within the SMB sector, is the strategic application of sensory stimuli – sight, sound, smell, taste, and touch – to forge deeper emotional connections with customers and enhance brand perception.
Scope ● For SMBs focusing on growth, automation, and efficient implementation, this involves intentionally designing touchpoints that stimulate one or more senses to create memorable experiences and increase brand recall; consider investing in creating a unique environment that helps make a memorable and strong identity; This proactive sensory stimulation can also provide insights into the target customer profile, yielding additional value, in a way that a company simply selling an item can’t gather without this additional layer; sensory brand engagement, therefore, is an experience as a service that customers have to have the want and drive to connect with and participate in.
