Meaning ● Send Time Optimization, crucial for SMB growth, denotes the strategic process of pinpointing and leveraging the optimal moment to dispatch business communications, especially emails, to individual recipients. It’s a key automation tactic impacting open and engagement rates. ● By analyzing historical data concerning user behavior, such as past open times and click-through rates, send time optimization tools predict when a specific contact is most likely to interact with a message. This proactive method enables SMBs to maximize the effectiveness of their marketing automation efforts and improve campaign performance by ensuring content reaches its audience when they are most receptive.
