Meaning ● Scalable Empathy in the Small and Medium-sized Business (SMB) sector represents the strategic deployment of empathetic customer and employee engagement strategies that can be consistently and effectively implemented as the business grows. Automation plays a key role, allowing SMBs to extend personalized attention without proportional increases in labor costs. ● Proper implementation involves tools and processes that use data and technology to understand individual needs, enabling businesses to respond empathetically and predictably at scale. A carefully designed customer relationship management system can assist in streamlining processes to deliver responsive support.
