Meaning ● Sales Growth, within the context of SMBs, signifies the increase in revenue generated from sales activities over a specific period, typically measured quarterly or annually; it is a key indicator of business performance and market penetration. Furthermore, it shows an SMB’s success in attracting new customers and retaining existing ones, directly influencing profitability and expansion capabilities. In light of SMB growth strategies, the automation of sales processes, such as CRM systems and marketing automation tools, plays a critical role in scaling sales efforts efficiently. Moreover, effective implementation involves aligning sales, marketing, and customer service to optimize the customer journey and maximize conversion rates.
