Return on Data

Meaning ● Return on Data (RoD) quantifies the business benefit gained from data-driven initiatives within SMBs. This metric assesses how effectively data investments contribute to revenue growth, cost reduction, or operational efficiency improvements, particularly through automation and strategic implementation of data analytics. A positive RoD indicates that data-driven strategies are yielding significant business value, while a low or negative RoD signals inefficiencies in data management or underutilized data assets.

What Business Challenges Does Data Minimization Address?

Data minimization addresses business challenges by reducing costs, enhancing security, streamlining operations, improving data quality, and building customer trust.