Meaning ● Restaurant Digital Growth, in the SMB context, denotes the strategic implementation of digital technologies and tactics to measurably increase a restaurant’s revenue, customer base, and operational efficiency. It involves leveraging online channels for marketing, sales, and customer service, moving beyond traditional brick-and-mortar limitations. ● Driving digital growth requires a blend of marketing prowess and operational fine-tuning. ● This growth trajectory also requires the automation of key processes such as order taking, inventory management, and customer relationship management (CRM). ● Successful implementation, within the SMB restaurant setting, demands a phased approach, careful budget allocation, and continuous adaptation based on data-driven insights and customer feedback. ● Measuring this growth necessitates tracking key performance indicators (KPIs) like online order volume, website traffic, customer acquisition cost (CAC), and customer lifetime value (CLTV).
