Meaning ● Resource-Based View of Data (RBV-D) for Small and Medium-sized Businesses centers on leveraging data assets as strategic resources to gain a competitive edge. ● Instead of merely collecting data, RBV-D focuses on identifying, developing, and deploying valuable data assets that are rare, difficult to imitate, and organized to support SMB growth objectives. ● Specifically within the realm of SMB automation, RBV-D informs decisions around which processes to automate based on the data’s potential for efficiency gains and cost reduction; this directs implementation strategies toward optimizing workflows and enhances data-driven decision-making in key areas, such as marketing, sales, and operations.
