Meaning ● Resource-Based View of Data (RBV-D) for Small and Medium-sized Businesses centers on leveraging data assets as strategic resources to gain a competitive edge. ● Instead of merely collecting data, RBV-D focuses on identifying, developing, and deploying valuable data assets that are rare, difficult to imitate, and organized to support SMB growth objectives. ● Specifically within the realm of SMB automation, RBV-D informs decisions around which processes to automate based on the data’s potential for efficiency gains and cost reduction; this directs implementation strategies toward optimizing workflows and enhances data-driven decision-making in key areas, such as marketing, sales, and operations. ● Consider a manufacturing SMB; by applying RBV-D, it may discover unique insights from its production data, enabling them to streamline manufacturing processes, predict equipment failures, and customize product offerings more effectively, resulting in increased revenue and market share.
