Meaning ● Repurposing Workflow, within the small to medium-sized business (SMB) context, designates the systematic process of adapting existing business assets—content, data, software, or processes—for new applications or markets. This strategy directly impacts SMB growth by maximizing return on investment (ROI) from prior investments and decreasing development time. ● Within automation, repurposing workflows allow SMBs to leverage established automated sequences, modifying them to address related business tasks, reducing the need for starting from scratch. ● Successful implementation often necessitates careful analysis of existing resources to identify those best suited for modification, coupled with a robust project management approach to ensure seamless integration with new operational areas. The workflow also addresses training, necessary to handle new changes after implementation.
