Meaning ● Relational Capital Strategy, within the scope of SMB expansion, automation initiatives, and execution, pertains to the deliberate cultivation and strategic management of an SMB’s network of relationships with customers, suppliers, partners, and employees. This emphasizes the inherent value of these connections as intangible assets directly impacting competitive advantage and overall business performance. Automation implementation within the SMB context can enhance the management and tracking of these relationships, optimizing communication and engagement. A core tenet involves understanding how these relationships, when strategically leveraged, fuel sustainable growth, particularly through improved operational efficiency stemming from automation and streamlined implementation processes. The implementation of a strong relational capital strategy will require SMBs to use automation tools to enhance its communication and efficiency within the framework of stakeholders engagement. ● A business goal is to improve brand loyalty which increases profit.
