Meaning ● Relational Capital Management, within the context of SMB growth, automation, and implementation, refers to the strategic optimization of relationships with stakeholders, including customers, suppliers, employees, and partners, to create business value. As SMBs scale, these relationships become crucial assets, impacting everything from sales to operational efficiency. By automating relationship-focused processes, SMBs can enhance communication, personalize customer experiences, and streamline collaborations, which directly contributes to increased revenue and improved market position. Recognizing the potential of these interactions is the cornerstone of effectively implementing Relational Capital Management.
