Meaning ● Relational Business Metrics (RBM) quantify the value derived from business interactions, providing a holistic view beyond transactional data. For SMBs focused on growth, automation implementation, RBMs reveal opportunities to strengthen customer loyalty, optimize collaborative workflows, and enhance partner relationships to boost sustainable revenues. Evaluating customer lifetime value across integrated platforms, identifying key engagement factors within automated customer journeys, or assessing the impact of partner programs on market expansion are crucial dimensions SMBs need for their evaluation.
