Meaning ● Referral Traffic Generation, vital for SMB growth, describes the strategic process of encouraging existing customers, partners, and affiliates to promote a business, driving new potential clients through their networks. For SMBs, this automation strategy involves incentivizing referrals via structured programs, streamlining implementation by leveraging digital tools, and carefully tracking referral source performance. Referral programs represent a significant avenue for scalable growth when integrated effectively into a broader SMB digital marketing framework.
