Meaning ● Real User Monitoring (RUM) is the process of passively tracking actual end-users’ experiences with a website or application to identify performance bottlenecks and areas for improvement. Within the context of SMB growth, RUM data provides actionable insights for optimizing digital experiences to attract and retain customers, boosting conversion rates, and driving revenue. For automation efforts, RUM identifies repetitive user actions ripe for streamlining through workflow automation or API integrations. Its implementation allows SMBs to proactively address performance issues before they impact a large user base, improving brand perception and fostering customer loyalty, often through affordable SaaS solutions tailored to their needs. RUM helps SMBs in understanding user behavior to refine automation, and further development that leads to expansion.
