Meaning ● Real-Time Data Ethics, in the context of SMB growth, automation, and implementation, refers to the moral principles and practical guidelines governing the collection, processing, analysis, and use of data as it is generated and consumed within a business, especially when this occurs instantaneously or near-instantaneously. The relevance for SMBs lies in mitigating risks associated with automated data-driven decision-making impacting customer experience, operational efficiency, and employee management. It necessitates transparency regarding algorithmic bias and proactive measures for data privacy compliance, impacting competitive advantage and long-term sustainability. ● Ethical considerations must be integrated into the design and deployment of real-time data systems, not treated as an afterthought; this is vital. Establishing clear data governance policies ensures responsible data handling, preventing unintended consequences. SMBs should consider implementing robust audit trails to monitor data usage and facilitate accountability. Focusing on fairness and preventing discriminatory outcomes leads to responsible automation, benefiting both the business and its stakeholders.