Meaning ● Real-Time Customer Engagement (RTCE) in the context of SMBs pertains to immediate, data-driven interactions with customers across all available channels. Within the realm of growth, automation powers RTCE by personalizing offers and support instantaneously, directly boosting sales. Implementation sees SMBs utilizing CRM and marketing automation platforms to analyze customer behavior and trigger relevant communications, thereby improving customer satisfaction and loyalty. Ultimately, RTCE facilitates a continuous feedback loop, enabling SMBs to quickly adapt their strategies and offerings.
