Meaning ● Qualitative Data, within the realm of Small and Medium-sized Businesses (SMBs), is descriptive information that captures characteristics and insights not easily quantified, frequently used to understand customer behavior, market sentiment, and operational efficiencies. Businesses gain crucial insights that numbers alone cannot provide, shaping strategic direction and fueling smart decisions. Understanding this data is critical for SMB growth; automation can also streamline collection, while implementation focuses on integrating findings into actionable plans.
