Meaning ● Qualitative Data Analytics (QDA), within the sphere of Small and Medium-sized Businesses, represents a systematic approach to interpreting non-numerical data—think customer feedback, employee interviews, or open-ended survey responses. ● It is not about crunching numbers but understanding why customers behave a certain way or how employees perceive new automation implementations. This process is central to informing strategic business decisions, process improvements, and overall SMB growth. QDA enables businesses to capture deep insights that quantitative methods alone cannot provide, supporting implementation strategies grounded in real-world understanding.
