Meaning ● Programmatic delivery, in the context of SMB growth, automation, and implementation, represents the automated buying and selling of digital advertising space. Specifically, it allows SMBs to reach targeted audiences through data-driven insights. Moreover, this automated approach optimizes ad spend by ensuring ads are shown to the most relevant potential customers. This strategic methodology empowers small and medium-sized businesses to scale their marketing campaigns efficiently, reducing manual processes. Efficiently targeting marketing efforts is often seen to give the SMB the advantage of a leaner budget with higher success rates.
