Meaning ● Proactive Support, within the Small and Medium-sized Business sphere, centers on preemptively addressing client needs and potential issues before they escalate into significant problems, reducing operational frictions and enhancing overall business efficiency. In the context of SMB growth, it represents a strategic commitment to anticipate the evolving requirements of customers, bolstering retention rates and stimulating positive word-of-mouth referrals. ● Through automation, Proactive Support leverages technological solutions, such as predictive analytics and automated monitoring systems, to identify areas of concern and trigger appropriate interventions.