Meaning ● Proactive Market Disruption, in the SMB context, signifies intentionally introducing a novel offering or business model that fundamentally alters the competitive landscape, creating significant opportunity and risk. Specifically for SMBs, it demands leveraging automation tools and implementing innovative strategies to achieve scalable growth. ● It requires a departure from conventional industry norms, typically via adoption of new technology, a shift in customer engagement models, or dramatic improvement in operational efficiency. This strategic approach seeks to gain a first-mover advantage and redefine market expectations, shifting power dynamics and creating a new status quo.
