Meaning ● Proactive Customer Engagement, within the context of SMB growth, represents a forward-thinking strategy where businesses anticipate customer needs and initiate interactions before customers explicitly express them. This involves leveraging data-driven insights and automation to personalize communication, offer preemptive support, and build stronger relationships. ● For SMBs, its successful implementation leads to heightened customer satisfaction, increased loyalty, and improved retention rates, directly impacting revenue growth.
