Meaning ● Privacy-Preserving Technologies (PPTs) are a suite of techniques allowing SMBs to leverage data analytics and automation while safeguarding sensitive information, a key business enabler for growth. By employing methods like differential privacy and homomorphic encryption, PPTs minimize the risk of data breaches and regulatory non-compliance, fostering trust with customers and partners. ● For small and medium businesses, PPTs are not just about compliance; they are about unlocking the potential of data-driven decision-making without sacrificing data security. PPT implementation within the SMB landscape enables automation of various processes such as secure customer segmentation for targeted marketing campaigns and optimized supply chain management, ensuring business growth is sustainable and respects data privacy principles. ● Successful implementation of PPTs provides an advantage for forward-thinking companies willing to adopt the change.
