Meaning ● Privacy-Preserving Marketing (PPM) represents a strategic business approach enabling Small and Medium-sized Businesses (SMBs) to conduct marketing activities while scrupulously safeguarding consumer data privacy. ● This involves employing techniques like data anonymization, aggregation, and differential privacy, allowing SMBs to glean valuable insights for growth and automation without compromising individual user confidentiality. ● Furthermore, implementation focuses on adopting marketing technologies compliant with regulations such as GDPR and CCPA, ensuring that SMBs can build customer trust while optimizing marketing ROI. ● Therefore, PPM assists SMBs in automating marketing processes, reaching target audiences effectively, and expanding their customer base by assuring users that their data is handled with utmost care, aligning with the increasing consumer demand for responsible data handling.
