Meaning ● Preference Management, in the context of Small and Medium-Sized Businesses, directly relates to the methodologies and systems an SMB utilizes to gather, store, and honor customer choices pertaining to data usage and communications. As SMBs ramp up marketing automation, a centralized preference strategy becomes critically important for legal compliance and maintaining positive customer relationships. ● Crucially, this encompasses consent collection, modification, and revocation options across various communication channels like email, SMS, and targeted advertising. In the realm of SMB growth, effective Preference Management enables tailored customer experiences and boosts engagement through relevant communications, and therefore also facilitates GDPR, CCPA and other compliance adherences.
