Meaning ● Predictive Personalization, within the SMB sector, involves leveraging data analytics and machine learning to anticipate customer needs and preferences, thereby automating tailored experiences. This strategic approach enables SMBs to enhance customer engagement and drive revenue growth by delivering timely and relevant content or offers, often facilitated through CRM and marketing automation platforms. ● In SMB operations, it’s crucial for streamlining customer interactions by predicting optimal times and channels for communication, thus improving customer lifetime value.
