Meaning ● Predictive Churn Management, within the SMB landscape, is a proactive strategic approach leveraging data analytics to identify customers at high risk of attrition, enabling businesses to implement targeted retention strategies. ● This focused data-driven model allows SMBs to optimize customer relationship management, prevent revenue loss, and allocate resources more efficiently. ● Effective implementation often involves integrating predictive models with existing CRM systems and marketing automation platforms to personalize engagement and increase customer lifetime value.
