Meaning ● Predictive Analytics Ethics, within the SMB sphere, involves a framework of moral principles guiding the responsible use of predictive models for business growth. ● In terms of automation and implementation, this necessitates that SMBs utilize data ethically, ensuring fairness, transparency, and accountability in their predictive processes. Considering the impact on customers and employees is also crucial. ● Focusing on small and medium-sized businesses, this entails obtaining proper consent for data usage and safeguarding sensitive information to prevent bias and discrimination when automating key processes like marketing and sales forecasting. ● By adhering to these principles, SMBs can cultivate customer trust, prevent legal repercussions, and foster long-term sustainable growth while utilizing advanced technology responsibly.
