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Platform Ecosystem Strategy

Meaning ● Platform Ecosystem Strategy, within the SMB context, refers to the strategic alignment of a business’s core offerings with complementary products or services provided by external partners, typically leveraging a digital platform. Such a strategy aims to amplify business reach, drive innovation, and deliver enhanced value to customers, thereby fueling SMB growth. ● Considering automation, this approach can streamline operations by integrating various business functions, reducing manual processes, and improving data flow across different platforms.