Meaning ● Platform Cooperative Strategy, within the sphere of Small and Medium-sized Businesses (SMBs), denotes a structured approach where a digital platform is collectively owned and democratically governed by its workers, users, or other stakeholders, promoting shared value creation. This strategy is pivotal for SMB growth, as it enables them to leverage automation for operational efficiencies while ensuring equitable distribution of benefits, often outperforming traditional hierarchical models. ● For SMBs, implementation typically involves transitioning from conventional platform dependencies to member-owned structures, incentivizing active participation and fostering a sense of shared enterprise. Platform Cooperative Strategy aims to level the playing field, allowing SMBs to compete effectively against larger corporations by aligning stakeholder interests with business objectives, ultimately driving sustainable growth and resilience. ● One specific application of automation could be in marketing where AI algorithms target customers in an inexpensive way, giving ownership to members, which drives SMB growth and keeps its customer costs minimal. Furthermore, through smart platform cooperative structures, automated solutions become more attuned to the collective desires of stakeholder members, further optimizing costs across SMBs while keeping all parties mutually interested in maintaining these structures and promoting growth via automation and efficiency, which can also influence its implementation.
