Meaning ● Personalized search, within the SMB context, denotes the tailored delivery of search results based on individual user data, preferences, and behavior. This goes beyond generic results, leveraging information like location, past searches, and social connections to provide SMB customers with highly relevant information that streamlines their decision-making. ● Successful implementation allows SMBs to better target customers, increasing engagement and conversion rates. The technology assists in automating marketing efforts by predicting customer needs and responding with bespoke content.
