Meaning ● Personalization ROI Optimization, in the context of SMBs, signifies the strategic process of maximizing the return on investment from personalization efforts through automation and efficient implementation. This involves leveraging data-driven insights to deliver relevant experiences to customers, ultimately driving business growth and profitability within limited resources. It requires SMBs to strategically assess costs associated with personalization technologies and tactics against the measurable gains in customer engagement, conversion rates, and long-term customer value.
