Meaning ● Performative Metrics Strategy in the context of Small and Medium-sized Businesses (SMBs) defines a focused approach to using key performance indicators (KPIs) that directly impact revenue generation and operational effectiveness. By strategically selecting metrics connected to automation implementation and measurable growth objectives, SMBs gain actionable insights. Furthermore, these metrics are not just passively tracked; they are actively used to guide decisions, optimize processes, and improve strategic alignment. ● Careful implementation requires a clear understanding of business processes that are directly influenced by technology and automation investments.
