Meaning ● Performance Management, in the realm of SMBs, constitutes a strategic, ongoing process centered on aligning individual employee efforts with overarching business goals, thereby boosting productivity and profitability. Specifically, it is a dynamic framework designed to systematically measure, evaluate, and improve employee performance, contributing directly to the SMB’s expansion, strategic use of automation, and seamless implementation of business processes. Initiating a performance-focused culture within an SMB creates an environment where automation tools are adopted more readily, and where process implementation is driven by measurable results, contributing to the streamlined operation and competitive edge of the business.
