Meaning ● Patient-Centric Automation, specifically in the SMB arena, refers to the strategic implementation of automated technologies to enhance patient experience and operational efficiency. It involves automating processes like appointment scheduling, personalized communication, and data collection, allowing SMB healthcare providers to focus more on direct patient care and less on administrative tasks. By streamlining workflows, SMBs can offer improved, timely, and personalized service, fostering patient loyalty and better health outcomes. In terms of automation implementation, smaller healthcare providers often seek easy-to-integrate solutions and the focus is on workflows and processes which provide a higher ROI. As a result of this, growth can come in the form of increased patient satisfaction and retention, which helps the reputation of the SMB while freeing up team member tasks.