Meaning ● Organizational Network Analysis (ONA), in the realm of SMB growth, automation, and implementation, is a strategic method for visually and statistically examining the communication and collaboration patterns within the business. ● It moves beyond the traditional organizational chart to reveal how information and decisions truly flow, providing insights into bottlenecks, key influencers, and informal structures that impact efficiency. ● For SMBs, ONA can identify opportunities to streamline processes by automating tasks between those actively collaborating, improving the efficiency of project implementation, and fostering better communication strategies. ● Identifying key connectors within the network enables SMBs to better leverage knowledge sharing and implement automation where it will have the most impact, creating a more agile and responsive business. ● A strategic application of ONA can substantially boost the effect of new technology implementation to reveal how best to drive adoption and to identify the business’s potential resistors, enabling appropriate training and support for each staff.
