Meaning ● Organizational Empathy, within the sphere of SMB growth, automation and implementation, represents a deliberate strategy where the leadership and workforce proactively understand and respond to the needs, feelings, and perspectives of their employees, customers, and stakeholders.
Relevance to SMB Growth, Automation, and Implementation ● This cultivated awareness becomes integral to strategic decision-making, fostering an environment where automation initiatives are human-centric, addressing employee concerns and maximizing buy-in, rather than facing staunch resistance. Acknowledging the customer experience through process changes creates long-term loyalty, especially when implementing new systems. Internal understanding enables better communication about upcoming changes and helps employees support both each other and the business goals. In contrast to simply focusing on profit, placing people at the center of business models contributes positively to talent acquisition in the SMB space. When empathy-centered SMBs automate a service process, they do so with an enhanced focus on the customer; this in turn improves the outcome of a potentially complicated transition.
