Meaning ● Organizational Culture Influence, within the SMB context, refers to the degree to which a company’s shared values, beliefs, and norms shape employee behaviors and consequently impact strategic initiatives, particularly growth, automation adoption, and implementation of new systems. These unwritten rules greatly determine the success or failure of new SMB procedures. Its effect can be seen in how quickly employees accept and adapt to automation. ● A strong, positive cultural effect allows SMBs to better take use of technology. Cultural alignment, particularly, either promotes or restricts innovation and change management. Examining cultural dimensions allows SMB leaders to intentionally create an environment which facilitates growth, improves operational effectiveness, and promotes digital transformation. ● Furthermore, organizational culture directly affects an SMB’s capacity to attract and retain talent during periods of expansion or technological integration; employees are more inclined to stay when their personal beliefs are aligned with the organizational vision. Moreover, overlooking its implications during automation can lead to resistance, decreased morale, and unsuccessful implementation, ultimately hindering sustainable SMB growth.