Meaning ● Organizational culture impact, within the SMB growth context, reflects the degree to which shared values, beliefs, and norms influence the effectiveness of automation implementation and subsequent scaling. A strong, adaptable culture can accelerate technology adoption, while a misaligned culture can hinder progress, leading to inefficiencies and resistance. In SMBs, culture shapes how employees perceive automation—either as a tool for advancement or a threat to job security. It directly affects the return on investment from technology adoption and the overall trajectory of business growth. Therefore, SMBs should actively mold their culture to be receptive to change and supportive of digital transformation. ● This is particularly important because successful implementation of automation tools can create streamlined business processes for scaling SMBs and increased revenue. ● Ignoring the impact of organizational culture in the context of implementing automation can result in increased cost and wasted time, as the culture can create an undertow against even the most effective processes.
