Meaning ● Organizational Culture Ethnography, in the realm of Small and Medium-sized Businesses, is a qualitative research approach that examines the shared values, beliefs, practices, and assumptions that shape behavior and interactions within the company, providing valuable insights for driving growth, effectively automating processes, and ensuring successful implementation of new strategies. Understanding the current cultural landscape helps SMB leaders pinpoint areas that may either facilitate or impede these critical business initiatives. This analysis identifies not only formal structures but also informal networks and unwritten rules that exert considerable influence on employee engagement and project outcomes. Moreover, it can uncover hidden resistance to change, allowing management to proactively address concerns and tailor implementation plans for optimal adoption. Observing the business culture in its natural environment facilitates the understanding of day-to-day operations and employee experiences. Ultimately, applying ethnographic methods to the analysis of organizational culture reduces implementation risks and enhances the potential return on investment from both automation and growth strategies within the SMB.
