Meaning ● Organizational Culture Alignment, in the context of SMB growth, automation, and implementation, refers to the degree to which an SMB’s espoused values, beliefs, and behaviors are in accord with its strategic objectives, technological infrastructure, and operational workflows. Achieving high alignment signifies that every employee understands and supports the direction the company is taking through automation and can make decisions that are consistent with these goals. ● In essence, a strong alignment facilitates quicker adoption of new technologies, since the workforce generally views changes positively.