Meaning ● Organizational Cognition, within the sphere of SMB operations, represents the collective mental processes that guide strategic decisions, innovation adoption, and the successful implementation of automation initiatives. It highlights how SMB teams acquire, process, interpret, and act on internal and external data to steer business expansion. Understanding this cognitive framework is crucial for leaders seeking to efficiently deploy resources and drive impactful changes. A robust Organizational Cognition also facilitates a quicker adaption to market shifts, a vital capability for SMB growth.