Meaning ● Omnichannel Marketing Orchestration, for SMBs, involves strategically managing and automating marketing messages across all available channels to deliver a unified customer experience. The goal is to synchronize communications – email, social media, SMS, website interactions, and even in-store experiences – to move customers seamlessly through the sales funnel. Ultimately, SMBs aim to increase customer lifetime value through efficient automation. Centralized management systems drive efficiency by providing a holistic view of customer interactions, allowing targeted campaigns for increased revenue. Orchestration differs from simple multichannel marketing by its emphasis on intelligent automation.
