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Niche Market Agility

Meaning ● Niche Market Agility, within the context of Small and Medium-sized Businesses (SMBs), represents the capacity to swiftly adapt business strategies and operational models to exploit specific, often underserved, segments of the market. This business adaptability allows SMBs to leverage automation and implement targeted solutions, optimizing resource allocation for enhanced competitiveness and growth in focused areas. Embracing niche market agility necessitates a keen understanding of customer needs within the chosen segment.