Meaning ● Narrative-Driven Growth, in the context of SMB operations, is a strategic approach where business expansion is directly influenced by compelling stories and brand messaging. It relies on using customer testimonials, case studies, and the SMB’s own history to foster trust and drive sales. Effective implementation for SMBs often involves automation tools that personalize communications based on customer segmentation and engagement metrics. Leveraging storytelling for growth helps differentiate an SMB in a competitive market.
